Embraya is a patient-founded digital health company reimagining the fertility and family-building experience.
Born from lived experience and built in collaboration with clinicians, Embraya brings clarity, calm, and support to a journey that can often feel anything but.
Our mission is simple: to help people feel more supported — emotionally, logistically, mentally, and practically — through every step of their family-building journey.
The Embraya journey starts with launch initially focusing on IVF support — with a roadmap expanding to other family-building paths, always evolving alongside our users and their needs.
We know how overwhelming the path to parenthood can feel — because we've lived it. Embraya began as a way to make that process a little easier, more organized and to help others feel more logistically and emotionally in control.
Our team blends lived experience, digital innovation, thoughtful design and clinical insight to create a platform that truly supports those on their journey to parenthood.
We believe no one should navigate this alone.





To make fertility care more manageable, connected, and emotionally supported — helping individuals and couples move through their journeys with greater clarity, confidence, and potential for success.
To become the trusted fertility and family-building companion that redefines digital support across reproductive health and beyond.

Fertility care can be complex and overwhelming. Embraya was built to help you feel more logistically and emotionally in control of your journey. We combine organization tools with emotional support, helping you stay informed, grounded, and confident through every stage of the process.
What makes Embraya different is who it's built by and who it's built for. Not only have we lived this journey ourselves, but we engaged others going through the journey to also guide what we've built. Together we're redefining what compassionate, clear fertility support can look like.
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